One of the most variable budget items is your grocery shopping. It can grow out of control or shrink dramatically depending on the month, your mood and even what time you shop.
Supermarkets encourage spending. Every single aspect of their design is chosen to make shoppers buy more stuff. Shopping when you’re trying to keep to a budget is like walking into the lion’s den. You need a plan to escape unscathed.
In this article, I’ll explain the techniques, strategies and trickery at work when you enter a supermarket.
Once you understand the manipulation it becomes easier to ignore. Follow-up articles will discuss different ways you can dramatically save on your shopping.
Read on for a list of all the supermarket tricks that trick you into buying more than you need.