One of the most variable budget items is your grocery shopping. It can grow out of control or shrink dramatically depending on the month, your mood and even what time you shop.
Supermarkets encourage spending. Every single aspect of their design is chosen to make shoppers buy more stuff. Shopping when you’re trying to keep to a budget is like walking into the lion’s den. You need a plan to escape unscathed.
In this article, I’ll explain the techniques, strategies and trickery at work when you enter a supermarket.
Once you understand the manipulation it becomes easier to ignore. Follow-up articles will discuss different ways you can dramatically save on your shopping.
Read on for a list of all the supermarket tricks that trick you into buying more than you need.
The first step in changing your spending is to understand where your money is going. To do this, you need to spend a little time to measure your spending.
You perhaps feel that you already have a fairly good handle on this. After all, every time you spend money, you have to pull out that credit card or count some cash. In fact, we’re notoriously bad at understanding our spending because of all sorts of psychological shortcomings common to us all.
Taking a methodical, calculated look at your spending can reveal surprising things. It’s an exercise worth doing regularly.
You know how you spend your money, right? After all, every time some money leaves your account or your pocket, it’s due to a decision you made.
Well, it turns out things aren’t quite that simple. For a number of reasons your grasp of your finances is likely to be a lot less precise than you think. In fact, unless you’ve carefully measured your own spending habits, you probably have quite a misleading idea of where you can save, and what you spend too much on.
This first step is designed to get you a little distance from your spending, so that you can take a new look at what your cash is spent on.
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